LEGO Mosaic: "Shell Diversity logo"
Click for larger version.
The Shell Diversity team hired Brickworkz to provide a fun, creative, and interactive display for their booth at the Women's Business Enterprise National Council (WBENC) conference in Orlando, Florida. Being positioned on the floor directly opposite creative giants like Disney, Shell Diversity needed something eye-catching and fun.
Brickworkz provided Shell with a Lego mosaic wall that incorporated all the elements of Shell's focus in the energy sector. We coordinated closely with their extensive branding requirements to ensure that the color scheme and design was as close as possible to the Shell branding. Fortunately, the LEGO red and yellow were extremely similar to that of Shell's logo- the iconic shell we all recognize.
Throughout the event, attendees participated in building this Shell logo. Social media interaction was encouraged, where people were asked to tag photos with #findyourfit - Below are some images we captured from Twitter.
Brickworkz specializes in helping companies build brand recognition. By engaging visitors in play, we draw attendees into booth spaces to foster conversations and direct traffic to the sales force. With a background in advertising, marketing, design and fifteen years in tradeshow promotions, Brickworkz knows how to plan logistics, create a fun and approachable environment for all audiences, and direct participants to your sales team in a natural and comfortable way.
If we can help your company engage a crowd, I hope you'll consider contacting Brickworkz.