LEGO Mosaic: "Event Marketing with Citrix GoToTraining"
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Companies of all sizes have reached out to Brickworkz to make their event unique! This time, we worked with training software company Citrix to facilitate a group LEGO mosaic build of the logo for thier product GoToTraining.
Several thousand attendees flooded the expo floor over a series of days, and we facilitated the group mosaic build, showing them how to participate. Everyone got an opportunity to build. We even created the vertical stand so that it was wheelchair-accessible.
The piece brought exactly what Citrix wanted - a highly participatory, engaging way to convey that their software was integrated - like LEGO bricks - (hence the theme) and as participants approached, they were able to get their hands onto something fun and different. The sales team was able to engage them in a conversation as they built.
High engagement, fun, and something different. This is where we excel with Brickworkz. Contact a brick artist today to see how we can help at your LEGO-themed event!